The Good Measure exists because leadership has drifted too far into comfort, avoidance, and carefully worded silence. Too often, organizations ask everyone else to absorb the damage caused by poor behavior — to manage around volatility, excuse harm, and call it professionalism. We reject that. Leadership, at its best, does not placate power or ignore impact. It sets clear standards, protects people, and addresses behavior directly — especially when it’s uncomfortable.
Our work is grounded in the belief that trust is built through humanity, empathy, alignment, and resilience, and that these are not soft values. They are structural ones. The Good Measure is for individual contributors, leaders, and organizations ready to replace fear with clarity, silence with responsibility, and vague platitudes with standards that actually hold.
How We Work
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We work with individuals and organizations who want clarity — not performance theater.
Our approach is direct, human-centered, and grounded in real situations — not hypotheticals.
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We name tension instead of smoothing it over. We ask hard questions without demeaning people. We believe leadership is revealed most clearly under pressure, not in mission statements.
Whether through teaching, coaching, consulting, or writing, our work is designed to be applied — not admired.
This Work is Not For Everyone
For: This work is for leaders, individual contributors, and organizations who are willing to look honestly at how they communicate, decide, and show up — especially when it’s uncomfortable.
Not For: It is not for those looking for shortcuts, slogans, or permission to avoid accountability while demanding trust.
If you’re exploring whether this work fits your organization or your leadership journey,
start with the area that resonates most above.